What Is Happening in Iran?
Following the death of 22-year-old Mahsa (Zhina) Amini, at the hands of Iran’s “morality police” due to improper hijab widespread protests erupted around the country – with girls leading the charge.
Women, girls, men, boys have banded together not just in the quest of women’s right to dress, but for freedom.
Zan, Zendegi, Azadi
Women, Life, Freedom
“Fashion is a direct reflection of society and streetwear is meant to meet this defining moment. Transforming the people into walking provocation.”
OUR STORY
As Iran moved from a state of protest to revolution, many Iranians within the diaspora found themselves both outraged by the atrocities taking place within Iran yet moved by the sheer bravery of the women on the front lines and the men not too far behind them at the same time.
Sara Seyed, the team behind Persians With Purpose and Helen Kamali & Negaar Misaghian (Founders of The Azadi Co.) came together knowing that an impactful piece of wearable art can spark conversation.
The Azadi Co. has partnered with artists, influencers and activists to create walking billboards for the movement.
The mission is two-fold:
Amplify the voices of the people in Iran by using fashion as a medium.
Donate profits to Iran-centered activist groups and NGOs on the ground.
STREETWEAR FOR FREEDOM.
WHERE WILL THE MONEY GO?
Profits will be distributed amongst various Iranian charities and local NGOs within Iran to assist Iranians during these turbulent times. We will provide proof of donation.
Profits will be donated to the Abdorrahman Boroumand Center for Human Rights in Iran.
THE HUMA BIRD
A mythical phoenix-like bird of Iranian folklore and poetry is our emblem of freedom.
The Huma consumes itself in fire every hundred years and is beyond the imagination of most people. It has the distinct characteristics of female and male and is considered to be a union of both.
Our Huma inspires us to reach for the unimaginable in unity with our global brothers, sisters, and eco-system